DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
May 10
Selfie-ready girls

Do Young People Feel the Need to Be Selfie-Ready?

Do young people feel the need to be “selfie-ready”?  Before you go to the knee-jerk ‘yes,’ it’s important to separate out the developmental drives of young people—including a craving for social acceptance—from the impact of an increasingly visual culture. The bulk of selfie-taking occurs when young people are at the... read more →
  • May 10, 2017
  • Pamela Rutledge
  • No Comments
Apr 19
Facebook is the wrong label

Don’t Call Stephens the “Facebook Killer – It’s Catchy But Wrong

It may be catchy, but wrong.  Facebook is a tool, a platform.  It’s irresponsible to call Stephens the Facebook killer. Yes, he live-streamed a murder on Facebook. It’s heinous, for sure, but to blame Facebook is like blaming the gun. That line of logic, while it may hold psychological and political appeal, fans... read more →
  • April 19, 2017
  • Pamela Rutledge
  • No Comments
Apr 12
ABC10 interview Pamela Rutledge

Interview: Positive Psychology of Selfies – Empowerment Not Narcissism

In spite of the proliferation of selfie-taking in all kinds of contexts, people remain wedded to the idea that they are inherently bad.  Early experimentation and the overabundance of duckfaces have given way to normal types of documentation of the process of life.  Like all tools, intention and purpose define... read more →
  • April 12, 2017
  • Pamela Rutledge
  • No Comments
Apr 07

Pepsi #FAIL with Jenner Ad for Making Light of Social Action

Trying to push the pop culture envelope again, Pepsi’s ad with Kendall Jenner backfired. They have a long history of using pop culture icons to create product differentiation between the Pepsi brand and that... read more →
  • April 7, 2017
  • Pamela Rutledge
  • No Comments
Feb 20

The Real Cost of Trump Trauma: Growing Intolerance and Fear

We may be anxious and depressed in this political environment, but the damage goes much deeper.  The irrationality, and subsequent intolerance and antagonism, is most dangerous fallout of Trump's flamethrower approach.  It creates a need for safety that overrides reason. Across social media, people are no longer willing to tolerate differing opinions,... read more →
  • February 20, 2017
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
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MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows

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Content copyright Pamela Rutledge 2026.