Jul
04
Pew Research just released a report on Digital Life. I'm generally a 'glass-half-full' person when it comes to technology. I recognize that, like any tool, the impact is related to how you use it (good or bad). There is so much potential in digital connectivity that we overlook, from economic development...
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Jul
02
Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning for the brand’s customers. Doing this well is a long game, not a flash-in-the-pan campaign, that must reflect the values...
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Mar
30
If we look back on the use of social media analytics in Obama’s elections, we might well ask, how is what the Trump campaign tried to do with the research firm Cambridge Analytica any different? Is this about Cambridge Analytica's violation of Facebook policy or is this a bigger deal than that? Whatever the...
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Nov
27
The classic story of Ferdinand the Bull has been expanded into a new animated film due to be released by Fox in December. It’s family friendly and has a great message for all of us: Be true to yourself. But Ferdinand can be much more powerful. It can be used to help...
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Aug
09
Widespread and anxious reactions to statements like Trump’s fire and fury spread fast across the Twittersphere. We can’t blame Twitter alone for the far-reaching impact of this kind of news. Only about 25 percent of the population is on Twitter (Greenwood, Perrin, & Duggan, 2016). This type of news reverberates across...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.