Trying to push the pop culture envelope again, Pepsi’s ad with Kendall Jenner backfired. They have a long history of using pop culture icons to create product differentiation between the Pepsi brand and that... read more →
Apr
07
Feb
20
We may be anxious and depressed in this political environment, but the damage goes much deeper. The irrationality, and subsequent intolerance and antagonism, is most dangerous fallout of Trump's flamethrower approach. It creates a need for safety that overrides reason. Across social media, people are no longer willing to tolerate differing opinions,... read more →
Feb
20
A recent study on selfies (The Selfie Paradox: Nobody Seems to Like Them Yet Everyone Has Reasons to Take Them. An Exploration of Psychological Functions of Selfies in Self-Presentation by Sarah Diefenbach and Lara Christoforakos) shows the differential between our impressions of other's selfies and those of our own. Not surprising.... read more →
Oct
14
I'm very excited to announce the publication of the text Exploring Positive Psychology: The Science of Happiness and Well-Being co-authored with my dear friend, mentor and brilliant psychologist Erik M. Gregory and published by ABC-Clio. Although there are some excellent books on positive psychology, this is the first book on positive psychology... read more →
Oct
14
Why does Donald Trump do well in the post-debate analysis when he doesn’t answer questions, repeatedly goes off topic, and refers to things that are incorrect or irrelevant? Why doesn’t Hillary Clinton emerge with a clear advantage when she answers questions, is fairly accurate and, for the most part, stays on... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.