DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact

Fielding Graduate University has three Media Psychology Programs: a PhD, MA and certificate. All three programs are unique in that they are based on the use of psychological theory applied to the use, design and understanding of media and technology, from persuasive media to social impact.

As core faculty at Fielding, Dr. Rutledge is instrumental in curriculum design and teaches courses in brand storytelling, audience engagement through persona development, and positive media psychology.

https://youtu.be/tX5jcMQqTYY

About Fielding

Mentoring must be collaborative

Fielding Graduate University is a fully accredited graduate school designed for adult learners who are balancing life, family but are interested in moving their careers and professional life forward.  Fielding was founded in 1974 and has been at the forefront of innovative course delivery.  Don’t be fooled by Fielding’s hybrid model.  Small classes, activity faculty involvement, interactive learning experiences and academic rigor set Fielding far apart from most online course experiences.  It is personal, interactive and student-centric.

What Do You Do with a Degree in Media Psychology?

Graduates of the media psychology program are working in many different and amazing areas:

  • Consumer research and behavioral insights
  • Directing research departments for media companies
  • Developing and managing online communities
  • Advising global institutions such as the WHO on how to use technology to track and deploy resources
  • Establishing independent brand development and marketing practices
  • Teaching at numerous universities
  • Creating and implementing media literacy curriculum and programs
  • Advising media and technology developers on best practices for design, UX and data strategies
  • Furthering academic research
  • Publishing articles and books
  • Consulting for gaming companies
  • Advising development of emerging tools, such as AR and VR

Fielding’s Courses Continually Change to Reflect the Skills our Students Need to Succeed

The courses are:

  • Taught by experts in the field who personally design every course they teach
  • Updated continually to keep content current and to meet the needs of students who, as mid-career professionals, want to apply what they learn immediately, not “after graduation.”
  • Capped at 10 students per class to ensure quality feedback on discussion forums among students and faculty and access to faculty by every student
  • Attended by a mix of Certificate, Master’s and Doctoral students who contribute a rich blend of professional and academic experience to discussion. It also means you are getting the same quality course content and attention that we give our Master’s and Doctoral students. This is not a watered-down version of content like you see in some places.
  • Designed to help you develop a professional and articulate voice in how you deliver content no matter what the medium
  • Integrate the use of media projects to expand your persuasive language from text to multiple media channels
  • Encourage creativity while giving your the grounding in fundamental theory that will be applicable no matter what the project, media or technology you undertake
  • Focused on real-life applications and goals that make a difference in the world
  • Fully accredited courses mean that if you decide to pursue the full Master’s degree in media psychology at Fielding, you can apply all credits earned. You could also transfer earned credits to other Master’s programs pending their transfer unit policies.

Get More Information

For more information about the admissions process and timing, cost, potential for financial aid or other administrative issues, please contact MEDIAadmission@fielding.edu.

For questions about things related to the course content, what it’s like taking a class online or how to use a media psychology PhD,MA or certificate in the real world, check the use the Contact page and I’ll connect you with the right source to answer your questions!

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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

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  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
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  • Oprah's High Road: Diverging Paths in Daytime Talk Shows

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Content copyright Pamela Rutledge 2026.