DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Jun 23
The “dopamine site” trend highlights how much of our enjoyment rests in the emotions associated with imagined futures. Photo: mojo_cp/Getty Images and man-no/Getty Images

The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders

South Korea's "dopamine sites" split the emotions of consumption from the financial transactions and show that a lot enjoyment comes from anticipation, not ownership. Key Points Anticipation is a big part of the reward response, even when nothing is purchased or consumed. Simulated experiences can satisfy emotional needs without real-world... read more →
  • June 23, 2026
  • Pamela Rutledge
  • No Comments
May 29
Protecting kids from AI is impossible. Teaching judgment and digital literacy is not. Photo: Supatman/Getty Images

We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?

We failed to prepare kids for social media by focusing on restriction instead of education. Can we do better with AI by giving them the skills they need for a digital world? Key points AI is changing how young people learn, create, and solve problems. Restriction without education leaves kids... read more →
  • May 29, 2026
  • Pamela Rutledge
  • No Comments
Apr 20
When bullying and personal attacks are rewarded, kids see them as desirable and effective. Photo: Valentina Nity’s Images|Canva Pro

Do You Want Your Kids Arguing Like a Politician?

U.S. politics teaches kids to handle conflict by fighting dirty, not listening and responding with respect. Those lessons won’t serve them well in their own relationships. Key Points: Kids see politics and social media as tutorials on how power, attention, and winning work Repeated exposure to hostile, winner-take-all conflict is... read more →
  • April 20, 2026
  • Pamela Rutledge
  • No Comments
Apr 20
Gottman’s four negative communication patterns that predict divorce dominate American politics and threaten democracy. Can this marriage be saved? -Photo: John Summers|Getty Images Signature

U.S. Politics Look Like a Bad Marriage

Psychologist John Gottman identified four communication patterns that predict divorce; all are present in U.S. politics today. Key Points Character attacks, not policy debates, are now the primary mode of political communication Contempt in public discourse trains people to see opponents as “others” who are less worthy and less human... read more →
  • April 20, 2026
  • Pamela Rutledge
  • No Comments
Apr 01
War memes - propaganda

We’re Being Played: Propaganda, Memes and War

Packaging war in meme-driven narratives uses cultural cues to turn combat into entertainment, normalizing violence and influencing how future conflicts are perceived.Key pointsMemetic warfare uses pop culture symbols, like Call of Duty and Captain America, to frame conflict as heroic and morally right.Social media is flooded with memes that glorify... read more →
  • April 1, 2026
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

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Content copyright Pamela Rutledge 2026.