Why Use a Transmedia Strategy?
There are three reasons why you should be using transmedia storytelling for branding, marketing, and nonprofit campaigns:
- Persuasion: Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels
- Audience Connection: Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base
- Financial Impact: Transmedia storytelling redefines ROI, extends brand shelf-life, and creates value-added IP assets and ancillary revenue streams.
We Live in a Transmedia World
Whether we see it or not, we are living in a transmedia, globally connected world. We use multiple communications platforms for everything from chores to social interactions. These are not passive activities. We are active users of media technologies all day long. Consequently, today’s audiences and customers have a new psychological perspective. They expect to experience active engagement through interaction, participation, and collaboration. Read More.
What is Transmedia Storytelling?
Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying. Like a giant puzzle, each piece also contributes to a larger narrative. The process is cumulative and each piece adds richness and detail to the story world, such as character backstories and secondary plotlines. Read More.
Case Study Example: The Three Little Pigs
A brief breakdown of the Three Little Pigs expanded into a transmedia story. This case study shows how different platforms and texts reinforce and expand the core story.
Transmedia Storytelling Starts with the Power of Story
The power of transmedia storytelling starts with understanding of the power of narrative and story. There are psychological, biological, and neurological reasons why people throughout history have been telling stories using any communications means available from cave paintings and oral traditions to blockbuster movies.
Storytelling stands the test of time because they speak to human psychological fundamentals. They connect us to each other and give us insight about ourselves. They give us a common language where we can share experience, teach, reflect and create culture. As stories are retold, they reinforce cultural traditions and norms, linking our understanding of the human condition across generations. Read More.
Transmedia Storytelling is the Best Practices for Communication
Transmedia storytelling is best practices for effective and engaging communication—an organic outgrowth of new media technologies and the shifting psychologies surrounding them. A deep understanding of transmedia storytelling is a must for advocacy organizations, social entrepreneurs, corporations and entertainment entities so that they can communicate effectively in this new environment. Read More.
Dr. Rutledge offers A Transmedia Storytelling Workshop: Neuroscience Meets Ancient Practices
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[…] Transmedia refers to the technique of telling a single story across multiple media platforms. New media platforms started to begin occupying the internet such as youtube, Facebook, wikipedia etc. These different media platforms have many features that allow transmedia storytelling to broaden the options of a medium and spread the stories on different media platforms. In transmedia story telling, engagement with each successive media heightens the audience’s understanding, enjoyment and affiliation for the story. For example: The Matrix is a science fiction action film created by Larry and Andy Wachowski in 1999. Its about a man that works s a computer programmer however transforms his identity to be malevolent hacker in the matrix. The Matrix is designed to be transmedia because of the fantasy Genres and how it lures the audience into this fantasy world. The Matrix has succssfully adapted into the transmedia story telling through the different media platforms that were created enabling it to extend the contents from the films and the Matrix series. […]
[…] Transmedia Storytelling: Brands, Ideas, Organisations and Advocacy. Dr. Pamela Rutledge. http://athinklab.com/transmedia-storytelling/ […]