A persona is an embodiment of the consumer’s story. Every individual has a story. It is how we make sense of the world and how we decide what products to use, what organization to join and what ideas to embrace. Your story and your customer’s story are different. Building a... read more →
Jul
18
Jul
18
Brand psychology looks at brands as symbols of meaning. They are a social contract, promising values and experience. The brand values and promise are encapsulated in the stories we tell about a product, service or experience. Brands are narrative representations of expectations, beliefs and assumptions that live in the mind of the consumer. A... read more →
May
25
The public feud between beauty Influencers Tati and James Charles shows the power of conflict in brand storytelling Influencers are increasingly making their mark and it’s no longer just the big-name celebrities. Brands are always looking for the type of influencers that can have real impact on the purchase intentions... read more →
May
25
Had a great time with an amazing panel of experts at Digital Hollywood talking about Clinical VR. Thanks to moderator Dr. Jerri Lynn Hogg, and panelists Dr. Skip Rizzo, Dorote Meyers-Lucci, Mary Poffenroth and Newman Lee.
May
02
Instagram has announced that it is going to experiment with hiding Likes on posts to everyone except the account owner. Their goal, according to Instagram head Adam Mosseri, is to get people focused more on connecting with those they care about and less time worrying about Likes. While the intention... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.