Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform... read more →
The World Cup in Brazil was a great example of how something as simple as a selfite can bring so many people together. The fact that both Rihanna and German... read more →
Facebook is getting serious flack for manipulating member news feeds to measure the emotional impact of positive and negative posts on member moods. Legal or not, this spells bigger trouble for... read more →
A new app makes headlines every week as teens migrate to the next new thing, and in the way of teens, do things that horrify their parents. These are teen... read more →
We’ve spent all kinds of energy worrying about girls and body image. Trends like ‘spornosexuals’ in the media (athletes and other celebrities with their shirts off showing off their abs)... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.