In Part 1, I talked about the importance of consulting with a healthcare professional to learn about healthy diet approaches. Most apps are not based on behavioral change theory. As... read more →
As I wrote in Part 1, apps can be very effective tools to support weight loss, but there is some work you need to do first: make a commitment, visit... read more →
There are many apps designed to help people lose weight. The bad news is that it takes more than a cool app to do so. Weight loss is about sustainable... read more →
Every brand has a story--every brand, service, cause or idea was started because somebody, somewhere had a flame coming out of their you-know-whats that inspired them to do the work,... read more →
Obama was the classic Underdog archetype. Social media wasn’t his communications vehicle, it was part of his story. People ask if Hillary Clinton will have a social media advantage because Obama... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.