Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
Trying to push the pop culture envelope again, Pepsi’s ad with Kendall Jenner backfired.... read more →
The unintended consequences of design: Pokémon GO not only has health benefits, but it's the first one that makes augmented reality (AR) seem not just fun but, well, normal. It has... read more →
Mark Zuckerberg is talking about the introduction of a dislike button on Facebook (see coverage in NBCNews.com or BBC News). Reaction has been mixed. From my vantage, people may Like the idea, even... read more →
Every brand has a story--every brand, service, cause or idea was started because somebody, somewhere had a flame coming out of their you-know-whats that inspired them to do the work,... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.