Jan
23
A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that taps into psychological fundamentals, making them the most effective way to engage audiences. Stories have the ability to express the...
read more →
Jan
16
As I wrote in my last post "Transmedia Storytelling: The Reemergence of Fundamentals", Transmedia storytelling is very exciting, but it isn't new. It is the ultimate mashup of ancient traditions and new communications models. There have been stories and messages delivered across different media every since the Cro-Magnon man figured...
read more →
Jan
16
Calling all mystery buffs: thanks to Transmedia producer Robert Pratten and colleagues, you can experience a transmedia Crime Mystery. Transmedia stories usually make us think of major franchise efforts, such as the Matrix, or Avatar. Transmedia storytelling is not about budget, however. It’s about the power of the story and...
read more →
Jan
07
Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and with—an audience that unfolds over several media channels. This is a big deal for two reasons. First, it represents the continuing...
read more →
Jan
03
Amazon succeeds because their strategy catches the psychological fundamentals that drive consumer behavior, not short-term infatuation with bells and whistles. When the iPad came out, many sounded the death knell for the Kindle. You have to admit, the iPad was, and still is, pretty slick, and on first appearance, Kindle's...
read more →
« Previous Page — Next Page »
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.