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Mar
12
Mar
07
At the center of every successful social media and transmedia marketing or advocacy campaign is a story that reflects universal values and aspirations. A story is the most effective way to engage audiences because it connects with all three levels of the brain, the primitive and intuitive, the emotional, and... read more →
Mar
07
My 85-year old Dad took issue with an LA Times interview with Dr. Sherry Turkle warning about the inhuman side of technology and the dangers of virtual companionship. In fact, my parents were sufficiently worked up that they emailed me the whole article along with a list of all the... read more →
Mar
03
Twitter’s Authenticity and Immediacy are turning Charlie Sheen into (even more of) a Media Sensation. Twitter is just like sitting courtside. While plenty of people have thrown in their two cents on Charlie Sheen’s recent and extraordinarily public bad boy behavior, what’s most interesting to me is that Sheen has... read more →
Feb
17
By Pamela Rutledge and Bonnie Buckner In part 1 "Levi's: Go Forth and Exploit," we wrote about our problems with the Levi’s Go Forth Campaign, such as romanticizing and trivializing the Great Depression and exploiting the efforts of the town of Braddock, PA to fit their Steinbeckian narrative. Here, we... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.