DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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      • The Psychology of Story
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Aug 14

London Riots: Blaming Social Media

After four days of looting and rioting across the UK, people are looking for answers. The violence that started in London, spread rapidly across not only Greater London, but most of the country, not as single oozing mass, but more like an outbreak of the measles. Its speed and range... read more →
  • August 14, 2011
  • Pamela Rutledge
  • 1 Comment
Aug 07

Social Media as an Agent of Change

I just returned from the APA Annual Convention, where I  participated on a panel about Social Media.  My talk focused on innovative solutions for social change using social media.  My presentation wasn't just about how people are using new tools--although there were certainly plenty of examples.  It was mostly about... read more →
  • August 7, 2011
  • Pamela Rutledge
  • 2 Comments
Jul 25

Behavioral Targeting: Violating Transparency

Behavioral targeting gives a whole new meaning to net neutrality.  It violates the foundations of a social media environment: authenticity and transparency. If the majority of online users don’t want to have their online search activities tracked, advertisers and search companies... read more →
  • July 25, 2011
  • Pamela Rutledge
  • No Comments
Jul 12
Justin Bieber and Selena Gomez

Loving Justin, Hating Selena: Brand Relationships Are Not That Different

I don't hate Selena Gomez. I didn't know who she was -- much less that she was having a romance with Justin Bieber --until I read the news reports about death threats and flows of vitriolic Tweets from  Bieber's... read more →
  • July 12, 2011
  • Pamela Rutledge
  • No Comments
Jun 24

Should Teachers and Students Be Facebook Friends?

Ask most students if they are Facebook friends with their teachers and they will tell you, “it depends on the teacher.”  That alone should tell us that a blanket policy prohibiting teachers from interacting on social networks with students is the functional equivalent of burying your head in the sand.... read more →
  • June 24, 2011
  • Pamela Rutledge
  • 1 Comment
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

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Content copyright Pamela Rutledge 2026.