Dec
03
Transmedia storytelling is not just for telling stories. Thanks to social technologies, the principles that drive transmedia storytelling ensure that it will emerge as the basis for effective communication and engagement. Transmedia — using multiple channels of communication and technologies — is unique in that it allows stories and messages...
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Nov
30
The Wall Street Journal reports that reverse mentoring has finally cracked the workplace so that senior executives can learn more about technology, social media and the latest workplace trends. Great idea, but reverse mentoring won't work. It violates the very premise of a social media environment that it purports to...
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Nov
21
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy...
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Nov
17
Social media has redefined "participatory" in all kinds of ways. Social technologies and easy-to-use tools have changed fundamental assumptions about how we interact with everything, not just each other. It's time we get used to the idea that kids these days think media is for interacting and not watching. Parents...
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Nov
08
Maslow’s hierarchy of needs model, developed in 1948, resonated across many disciplines, from business, technology and education to its field of origin, psychology. It spoke to potential and to positive conceptualizations of human motivation. As popular and widely applied as this model has been, however, insights from the use and...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.