DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Apr 28

Social Media & Relationships: 7 Myths

  • April 28, 2013
  • Pamela Rutledge
  • 2 Comments

social-media-myth-185Humans are social animals.  The need to connect is a primal drive.  Even our most basic needs, such as food and safety, have always been accomplished by humans as a group.  We weren’t equipped to conquer the world with fangs and claws, so we got a prefrontal cortex that gave us cooperation and attachment.

Myth: Social media is destroying our social skills and replacing offline relationships

Reality:

  • Research shows that social media has enhanced relationships.
  • Obvious benefactors are shut-ins and socially-avoidant
  • Social media provides connective ‘glue’ for the times between F2F
  • Most social media is used to strengthen existing offline relationships

Myth: You have to be on all social networks—they’re basically all the same

Reality:

  • You should only be on social networks that work for what you’re trying to get done.
  • All communication strategies (personal or business) need to be based on goals.
    • Do you want to see pictures of your grandchildren?  Be on Facebook
    • Do you want to keep abreast of late breaking news? Watch Twitter.

Myth: You don’t have to be on social media at all to have a full and happy life.

Reality:

  • What will give you a full and happy life?  What are you goals?  You may not like the idea of social media, but your kids or grandkids may.  You can’t expect others to ‘unadopt’ social media because you don’t like it.  Decide what’s important and then figure out the best way to get it done.  My 87-year-old father is on Facebook because that’s how he keeps track of the grandkids.
    • I may prefer to communicate with people by email, but if I want to wish my nieces and nephews a happy birthday, I do it by text.
    • If you’re a professional, people expect a web presence.  It is a method of validation.  No presence is what looks sketchy now.

Myth: People don’t tell the truth on social media

Reality:

  • Do some people lie about themselves online? Yes, but it’s the minority.  Research suggests that people are generally fairly truthful and that fakes get busted and ostracized.
  • Remember that you present yourselves differently offline, too.  You don’t dress or act the same at a business meeting compared to a tailgate party for your favorite NFL team.

Myth: You can’t control your social media presence

Reality:

  • While you can’t completely control your social media presence,it makes a big difference if you learn how. There are things that you can and should do.  We learned how to drive a car before getting on the freeway.  Social media is a powerful tool, so you should learn to use it before you crash and burn.
  • Learn privacy settings for each platform
  • Update your profile carefully – don’t give out personal information that can be accumulated across all sites — your address, your city, your dog’s name, your vacation plans
  • Think before you speak.  The Internet is permanent and searchable.  My grandmother used to say, never talk about someone in an elevator—you never know who’s listening.  The whole world is the elevator now.

Myth: Online relationships aren’t “real”

Reality:

  • Online relationships can take longer to achieve a level of intimacy, but they have other advantages.  People feel safer and therefore disclose more information about their “true” selves.  Relationships that develop online are often based more on substance and less on looks.
  • While physical cues are very important to understanding meaning, there are ways that people deliver that information, such as emoticons or including LOL, that indicate humor, sarcasm, anger, etc.

Myth: Social media doesn’t go any good

Reality:

  • Social media has enabled people to access emergency resources and donate money in crises.  The Red Cross raised $5 million from text messages in the first 24 hours after the earthquake in Haiti
  • Social media has given us a peak into the worlds of others increasing empathy
  • Social media has inspired others to take action by believing that they are not alone and that others feel the same way (Arab Spring)
  • Facebook
  • Twitter
  • Reddit
  • LinkedIn
  • E-Mail

About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

2 Comments

  1. Social Media and Relationships: Myths and Realities — Dr. Pamela Rutledge | Society for Media Psychology and Technology (APA Division 46)
    April 29, 2013 at 8:06 pm ·

    […] http://www.pamelarutledge.com/2013/04/28/social-media-and-relationships-myths-and-realities/ – Ken via http://www.pamelarutledge.com/2013/04/28/social-media-and-relationships-myths-and-realities/ […]

  2. APADivision46
    April 29, 2013 at 8:07 pm ·

    http://t.co/mi6RRWxdkf – Ken http://t.co/mi6RRWxdkf

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

SEARCH THE SITE

RECENT POSTS

  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
  • The Legacy of Daytime Talk Shows Lives in Your Feed

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
  • The Legacy of Daytime Talk Shows Lives in Your Feed

SEARCH

Content copyright Pamela Rutledge 2026.