We should expect all candidates to be investing heavily in social media . Why? Because social media isn’t just the NEW way to campaign; it’s THE way to campaign these... read more →
Obama was the classic Underdog archetype. Social media wasn’t his communications vehicle, it was part of his story. People ask if Hillary Clinton will have a social media advantage because Obama... read more →
Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform... read more →
The World Cup in Brazil was a great example of how something as simple as a selfite can bring so many people together. The fact that both Rihanna and German... read more →
Lots of things have gotten more casual over the years. People used to dress up to take an airplane. Not a lot of us have calling cards and silver trays. ... read more →