Ghosting has ripple effects for both the sides that can undermine self-esteem and reinforce unhealthy relationship behaviors. Key Takeaways Ghosting's rise coincides with the popularity of online dating and mobile... read more →
Takeaways: Young Influencers don't have any relevant experience understanding influence or managing fame Gen Z and Millennials relate more to Influencers than to traditional celebrities Parasocial attachment increases an Influencer's... read more →
Brands can learn from the way fans used social media to construct and spread archetypal narratives. Depp's fans embraced their campaigns, far outweighing Heard's supporters in emotion and persistence. The... read more →
Toxic positivity is trending across social media. In times of stress, denying negative emotions and experiences makes things worse, not better. KEY POINTS The “good vibes only” trend on social... read more →
Memes translate complex ideas into simple, easily digestible, emotionally evocative messages that draw on an existing cultural schema. Memes construct the narratives that frame events, as we see with the Ukraine... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.