This is an example of a brilliant use of social media. I learned about this from one of may favorites Beth's Blog: How Nonprofit Organizations Can Use Social Media to... read more →
If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts... read more →
There's a story about the demise of Facebook in the Washington Post: Worldwide ebb for Facebook. I like the logic--when a company's been around long enough for someone to make... read more →
However you come out on the politics of the “to-fund or not-to-fund” ACORN (Association of Community Organizations for Reform Now) issue, the radical change in House and Senate’s support for... read more →
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.