DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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      • The Psychology of Story
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Mar 25

The Brain is a Muscle, too: Lifting too Little Isn’t Effective or Interesting

A recent report says that while cardiovascular strength adds up, lifting weights that are too light doesn't do much to build muscle. It is important to tax the muscles to get them to respond. The same is true in learning. If you don't have to try, you won't get much... read more →
  • March 25, 2008
  • Pamela Rutledge
  • No Comments
Mar 24

What is Media Psychology and How can it be used constructively?

It is important for those of us interested in the field of Media Psychology to consider first and foremost what this discipline of Psychology is.  Traditionally, it has been seen as the psychologist in the media (such as Dr. Phil or Dr. Ruth).  This is an outdated notion to me. ... read more →
  • March 24, 2008
  • Pamela Rutledge
  • No Comments
Mar 21

Media Technologies Change the Rules

Gibson guitars is suing Activision for patent violation in Activision's wildly popular Guitar Hero according to a story posted by Reuters. This is just one more example of how the proliferation of media technologies is changing the way we understand our world. Trying to apply old rules and old thinking... read more →
  • March 21, 2008
  • Pamela Rutledge
  • No Comments
Mar 10

Reality TV’s 15 Minutes of Fame

I had a discussion with a reporter from a German newspaper last week. She was interested in the American take on Reality TV—specifically about humiliation and debasement as a form of entertainment. She asked, should there be similar legislation against public humiliation as there is against profanity, sexual and violent... read more →
  • March 10, 2008
  • Pamela Rutledge
  • No Comments
Mar 10

Old(er) People and New Media

Fielding Graduate University is holding an orientation for new doctoral students in media psychology in Santa Barbara. (Fielding has the only doctoral program in media psychology in the U.S.) This is the first time I’ve participated from the ‘orienter’ rather than ‘orientee’ perspective. It is fun to get to know... read more →
  • March 10, 2008
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

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