DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Feb 28

Managing Expectations: Advice from Louis CK

I hate to admit it, but I had never heard of this comedian, Louis CK. This YouTube clip entitled "Everything's Amazing, Nobody's Happy" from Late Night with Conan O'Brien is hilarious.  After you finishing laughing, think about the implications of his jokes: the psychological expectations that are becoming standard about... read more →
  • February 28, 2009
  • Pamela Rutledge
  • No Comments
Feb 25

Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling

Why would someone use television ads, billboards, and print to drive people to online and social media sites? 1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or 2) you are trying to... read more →
  • February 25, 2009
  • Pamela Rutledge
  • No Comments
Feb 24

Innovation in Education: Students May Be Required to Think

An Associated Press article in the Herald Dispatch article today says "Governor says Ohio schools need new focus." The news brief says: Concepts such as problem solving, critical thinking, cultural awareness and media literacy would overtake memorization and pencil-and-paper tests in an educational overhaul trumpeted by Gov. Ted Strickland. Strickland’s... read more →
  • February 24, 2009
  • Pamela Rutledge
  • No Comments
Feb 24

Gossip Girl as a Parenting Tool

In a brief Q&A (2/22/09) in USA Today Weekend by advice columnist Dennie Hughes, she quotes me saying it’s okay to indulge in celebrity gossip. I think most people tend to dismiss gossip as pretty shallow stuff, in spite of what we read at the dentist's office. And that might... read more →
  • February 24, 2009
  • Pamela Rutledge
  • No Comments
Feb 16

Defining Positive Media Psychology

Positive Media Psychology is an area of media psychology that uses the theories and constructs of positive psychology to research and promote positive media.  Positive media psychology shifts the focus away from "what's wrong" and looks for ways in which media and technology can support positive human growth. What makes... read more →
  • February 16, 2009
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Popularity of “Dopamine Sites” Shows the Emotional Pay-off of Fake Food Orders
  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War

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