There's a story about the demise of Facebook in the Washington Post: Worldwide ebb for Facebook. I like the logic--when a company's been around long enough for someone to make a movie out of it, then it's probably on the downhill slide, even if they do get Justin Timberlake. That... read more →
Oct
19
Oct
17
This slide show was originally created for a presentation in 2006 but was updated for a group of student web site developers at NYU a few months ago. Web technologies continue to rocket along and the tools have become more flexible, innovative and sophisticated. The fundamental psychological issues of effective... read more →
Oct
15
This article was published on PsychologyToday.com in my blog "Positively Media." The big story today was the six-year old boy who was carried away in the family weather balloon. It was the ONLY story on the news radio channel during my drive home from the post office and I arrived... read more →
Sep
18
However you come out on the politics of the “to-fund or not-to-fund” ACORN (Association of Community Organizations for Reform Now) issue, the radical change in House and Senate’s support for funding of the organization (or defunding as the case may be) is an excellent example of the impact of new... read more →
Aug
10
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because it sets the tone and context of how... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.