DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Mar 31

Why TikTok Memes Shape How You See the Ukrainian Invasion

Memes translate complex ideas into simple, easily digestible, emotionally evocative messages that draw on an existing cultural schema. Memes construct the narratives that frame events, as we see with the Ukraine Invasion and influence who is cast as the hero and villain, "like us," and "the other." KEY POINTS Social media's... read more →
  • March 31, 2022
  • Pamela Rutledge
  • No Comments
Mar 30

Social Media Dangers: How Can We Make It Safer for Kids?

Along with exciting and positive ways of connecting, social media also exposes youth to new risks—like cyberbullying, sexting, misinformation, political polarization, inappropriate content, predators, mining of personal information, possible impact on self-esteem, and more. Most parents are aware of these risks but are less knowledgeable about what they can do... read more →
  • March 30, 2022
  • Pamela Rutledge
  • No Comments
Feb 21

Will a Biotracker Work For You?

Biotrackers combine sophisticated data-gathering technology with the long-standing drive for self-improvement. KEY POINTS Data only helps if translated into useful, actionable informationBiotrackers don't work for everyone but for most users, they improve accountability, motivation, and engagementTrackers are not one size fits all. Choosing the right approach to behavior change means... read more →
  • February 21, 2022
  • Pamela Rutledge
  • No Comments
Feb 14

The Tinder Swindler: Dating Scams as Entertainment

Pop culture often romanticizes con artists, overlooking the devastation they cause. True crime and ‘art of the con’ fans are flocking to Netflix’s The Tinder Swindler. As Erin Jensen (2022) points out, serves up a topic sure to attract attention: a “reality” show that combines dating, glamour and riches, cons, broken hearts, and... read more →
  • February 14, 2022
  • Pamela Rutledge
  • No Comments
Feb 03

8 Tips to Help Parents Keep Online Dating Safe and Positive for Teens

The rules of dating have changed. Are your kids ready? Valentine's Day may be around the corner. But dating and interest in romance, intimacy, and sex are normal parts of being a teen all year long. Online dating is the new normal, especially for kids locked up by COVID. While... read more →
  • February 3, 2022
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows

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Content copyright Pamela Rutledge 2026.