DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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      • The Psychology of Story
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact

About Pamela Rutledge

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

Sadfishing: Can You Tell Attention-Seeking from Real Distress?

Sadfishing is posting emotional or dramatic personal content to gain sympathy or attention from the online community. Sadfishing is a relatively recent term, but fishing for sympathy on and offline... read more →
  • February 27, 2021
  • Pamela Rutledge
  • 2 Comments

Cancel Culture: Cyberbullying or Calling Out?

There is an emerging acceptance of public “calling out,” name-calling, and “canceling” people across social and public media channels --aka "Cancel Culture."  The “Cancel Culture” is a crowd behavior where everyone... read more →
  • February 24, 2021
  • Pamela Rutledge
  • No Comments
Tik Tok Challenges Psychology

TikTok Challenges: The Psychology of Their Appeal

TikTok is the current app parents love to hate. A mobile app that allows users to create and share short videos, it was the most downloaded app of 2020. TikTok... read more →
  • February 19, 2021
  • Pamela Rutledge
  • 2 Comments
Webinar TikTok Challenges

Webinar: Why Kids Love TikTok

TikTok, a video-based social media platform famous for cringe-worthy lip-syncs, dance challenges, the viral success of Lil Nas X’s Old Town Road, and the revival of one of the best... read more →
  • February 12, 2021
  • Pamela Rutledge
  • No Comments
Positive Media Psychology

Mindful Media on TikTok?

TikTok has a bit of a reputation for promoting, as the New Yorker’s Jia Tolentino put it, “lowbrow clickbait.” A recent conversation with Rewire’s Gretchen Brown, however, led me to explore... read more →
  • February 12, 2021
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

SEARCH THE SITE

RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

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Content copyright Pamela Rutledge 2026.