“Internet Addiction” isn't a real thing. Yet, Sen. Josh Hawley is flogging his legislation as a cure to this scourge. This is fear tactics at their worst, amplifying uncertainty and... read more →
The public feud between beauty Influencers Tati and James Charles shows the power of conflict in brand storytelling Influencers are increasingly making their mark and it’s no longer just the... read more →
Pew Research just released a report on Digital Life. I'm generally a 'glass-half-full' person when it comes to technology. I recognize that, like any tool, the impact is related to how... read more →
Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
If we look back on the use of social media analytics in Obama’s elections, we might well ask, how is what the Trump campaign tried to do with the research firm Cambridge... read more →