DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact

About Pamela Rutledge

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

Why Kids Should Learn To Code Despite AI

Coding prepares kids to be better problem-solvers in the real world, by developing critical thinking encouraging creativity, and boosting self-esteem. Key Points Coding nurtures problem-solving and creativity in kids. Young... read more →
  • March 16, 2024
  • Pamela Rutledge
  • No Comments
Granfluencers Expose Ageist Stereotypes by Being Real. Photo by One Inch Punch

Rise of Granfluencers: Exposing Ageist Stereotypes by Being Real

Granfluencers are challenging social media norms and gaining millions of followers on TikTok by sharing joy, offering wisdom with a dash of humor, and being themselves. Key Points: There has... read more →
  • March 11, 2024
  • Pamela Rutledge
  • No Comments
Why it's Good that Jon Stewart & Jimmy Kimmel Cry on TV

Jon Stewart and Jimmy Kimmel Cry on TV. Why That’s a Good Thing.

Crying humanizes male celebrities and challenges the “men don’t cry” stigma. My thinking is always informed by positive psychology. In contrast to the Dale Carnegie positive thinking stereotype, positive psychology... read more →
  • March 6, 2024
  • Pamela Rutledge
  • No Comments
Write with Pen and Paper instead of a Keyboard for Increased Brain Connectivity

Write with Pen and Paper instead of a Keyboard for Increased Brain Connectivity

If writing by hand activates the whole brain, then it may join the list of healthy aging activities that help stave off cognitive decline At Mom’s birthday gathering a few... read more →
  • February 27, 2024
  • Pamela Rutledge
  • No Comments
Social Media in the Classroom

Beyond Bans: 5 Ways Teachers Can Tackle Social Media at School

Smartphone bans can cut down on in-class distractions, but they get an F on preparing kids for responsible media use. Here are 5 tips from teachers on how to positively... read more →
  • February 22, 2024
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

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Content copyright Pamela Rutledge 2026.