Dr. Pamela Rutledge is an internationally-known media psychologist and behavioral scientist.  She is an expert on the impact and design of media technologies on consumers, social trends and social movements.

FOR THE PRESS:

Dr. Rutledge is available to reporters for comments and analysis on the impact of technology and social media use on individuals and society.  Contact: pamelarutledge [at] gmail.com.

SPEAKING & CONSULTING

Success in media strategy, technology development, persuasive messaging and brand narrative is about understanding people,  not numbers.  Dr. Rutledge consults with companies on a variety of media projects. Applying the fundamentals of psychology gets powerful results. For more information, please contact Dr. Rutledge at pamelarutledge[@]gmail.com or use the contact page.

Recent projects:

• Constructing transmedia brand stories: The 360-degree Brand Story
• Identifying a Brand’s Archetype, Personality and Voice
• Identifying consumer narratives: What the Customers Are Telling You  (And What They Didn’t Say)
• User-experience in mobile design: Getting Big Ideas onto a Small Screen
• Applying neuroscience to design problems: NeuroUX
• Coping with the digital world: Mindful Social Media Use
• Disrupting political narratives and global radicalization: Identifying What Terrorists Are Really Selling
• Applying positive psychology to content design: Conscious Design

Dr. Rutledge is available to speak to your group or organization on topics related that facilitate your companies focus and understanding of media technologies, such as:

• Influencers: The Ultimate Word-of-Mouth
• Empowered and Enraged Consumers
• Turbocharging Social Change with Technology
• Transforming Media and Brand Strategy with Story
• Archetypes: Linking Brands and Consumers
• Data Strategy: Are You Measuring the Past or Planning for the Future?

Selected Presentations & Workshops

• Rutledge, P. (2019). VR and Personality. Digital Hollywood, Los Angeles.
• Rutledge, P., Sherick, B. (2018). Data Strategy for Entertainment. Variety Summit. Los Angeles, CA.
• Rutledge, P. (2016, March). Brand Story as Virtual Reality.  Media Summit. New York.
• Rutledge, P. (2015, August 7). Presidential Panel The Internet of You: Selfie Empowerment.  2015 American Psychological Association National Convention, Toronto, ON.
• Rutledge, P. and Hogg J.L. (2015, August 6). What is the Real World Anyway: Redefining Learning Spaces.  2015 American Psychological Association National Convention, Toronto, ON.
• Rutledge, P. (2015, August 6). Effective Games: Playing in the Flow Zone.  2015 American Psychological Association National Convention, Toronto, ON.
• Rutledge, P. (2015, February 27). The Transmedia Trip: Engagement Across Multiple Platforms.  Transmedia Storytelling Conference, Hannover Germany.
• Rutledge, P. and Hogg, J.L. (2015, January) Social Storytelling. Fielding National Session. Santa Barbara, CA.
• Rutledge, P. (2014, October) Transmedia Storytelling for B2B. Cambro Manufacturing.
• Rutledge, P. (2014, August) The Science of Engagement – “You Talkin’ to Me?”. 2014 American Psychological Association National Convention. Washington DC.
• Rutledge, P. (2014, August) Storytelling for Good: TurboCharge Your Message with Transmedia Storytelling. 2014 American Psychological Association National Convention. Washington DC.
• Rutledge, P. and Hogg, J. L. (2014, May) The Science of Engagement. SoMe Awards and Forum. Portland, OR.
• Rutledge, P. (2014, May) The Psychology of Storytelling. SoMe Awards and Forum. Portland, OR.
• Rutledge, P. (2014, January) Branding Through Storytelling Workshop. Fielding National Session. Santa Barbara, CA.
• Rutledge, P. B. (2013, November 9) Transmedia Storytelling for Content Management. Integrated Marketing Forum, Irvine, CA.
• Rutledge, P.B. (2013, April 15). Transmedia Storytelling for Educational Recruitment. AACRAO Conference. San Francisco, CA
• Rutledge, P.B. (2013, August 4). Media Literacy: An Imperative, Not a Luxury.  American Psychological Association National Convention. Honolulu, HI.
• Rutledge, P. B., and Neal, M. (2012). Positive Engagement Evaluation Model for Interactive and Mobile Technologies. Paper presented at the 2012 EEE International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, NV.
• Rutledge, P. B. (2012). Augmented Reality: Brain-Based Persuasion Model. Paper presented at the 2012 EEE International Conference on e-Learning, e-Business, Enterprise Information Systems, and e-Government, Las Vegas, NV.
• Rutledge, P.B. (2012, October) The Psychology of Play and Players. StoryWorld Conference and Expo, Los Angeles, CA.
• Rutledge, P.B. (2012) Integrating an Online Presence for Psychologists. Orlando, FL.  American Psychological Association National Convention.
• Rutledge, P.B. (2012, August 2) Transmedia Storytelling for Marketing, Education, and Clinical Practice.  American Psychological Association National Convention, Orlando, FL.
• Rutledge, P.B. (2012, March 9).  Brains and the Consequences of Design.  SxSW Interactive, Austin, TX.
• Rutledge, P.B. (2012, February 18). Panel Chair: Embedded Cognition.  Society for Consumer Psychology Conference, Las Vegas, NV
• Rutledge, P.B. (2012, January 9). Communicating the Message in the ‘New Normal” Environment. Newport Beach, CA. College Board College Colloquium.
• Rutledge, P.B. (2011, November 2) Generation C & Shared StoryWorlds.  StoryWorld Conference and Expo, San Francisco, CA.
• Social Media and the Brain.  October 6, 2011 as part of The Wired Child: How 21st Century Technology Affects the Brain.  Sackler Educational Laboratory at The American Museum of Natural History, New York.Generation C & Shared StoryWorlds Panel.Storyworld Conference and Expo November 1, 2011.
• Applying the Psychology of Social Media.  Vodafone Plenum Annual Congress, Berlin, September 30, 2011.
• Social Media for Social Change (August 2011) American Psychological Association National Convention, Washington DC.
• Igniting a Revolution of Intrinsic Motivation. EComm 2011: Emerging Communications Conference. June 27-29, 2011. San Francisco Marriott.
• Transmedia Storytelling and the Brain (May 19, 2011) Planningness Conference. Minneapolis, MN
• How Augmented Reality Can Save the World: Broadband for the Brain (May 17, 2011) ARE Conference, Santa Clara, CA
• Does the Internet Make You Happy? (March 2011) SxSW Interactive, Austin, TX.
• Transmedia Storytelling Workshop (February 19, 2011) New Leaders Council, Santa Monica, CA
• Transmedia Storytelling for Marketing: Engaging Customers Across Emerging Technologies(December 2010) Webinar, UC Irvine Extension.
• Immersive Technologies and Social Change (October 2010) Immersive Media Summit
• Social Media and Image (August 2010) American Psychological Association National Convention, San Diego, CA