Dr. Pamela Rutledge


Pam is Director of the Media Psychology Research Center.

Look for Pam's blog "Positively Media" on PsychologyToday.com.

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Who Wants A Little More (Augmented) Reality?

Kids with augmented reality planets

Previously published on Psychology Today.com “Positively Media” ———-

Sometimes when new technology is introduced, you get a glimpse of the future. The iPad was like that for me. Now Samsung is introducing the Galaxy Tab (tablet) on September 2. This time, the glimpse of the future comes from [...]

Prosocial Augmented Reality: Celebrating Youth Achievement

Where you look matters. Media producers count eyeballs and show you what you will watch. Let’s celebrate achievement, such as the fifth grade chorus from Staten Island, instead of spending our time and money consuming media about outliers, like LeBron James’ basketball contract, or irresponsibility and bad behavior, like Lindsay Lohan’s substance problems and jail sentence. It’s time we started exercising our power through viewing choice and putting the powers of emerging media technologies to work promoting the behaviors we want to see in the media for our kids to emulate–not those we can’t help but see or wish we hadn’t. Let’s use the excitement and engagement of emerging technologies—such as augmented reality—for prosocial ends.

We are long overdue to take some responsibility for the media content we choose to support. Let your eyeballs, remotes and wallets do the talking instead of your mouth. Media has to potential to create images for aspiration and inspiration, not in looks, but in substance. We can choose to support media technologies that affirm what we want to be as individuals and as a society, instead of looking for others to blame for what “media does to us.” Believe me, media outlets pay lots of attention to how you cast your eyeballs. Continue reading Prosocial Augmented Reality: Celebrating Youth Achievement

AR for Business Cards: Barcode Becomes iCode

I love augmented reality (AR)*. I love the unseen potential and the mind warp of converging realities. While I readily confess to being a tech-nerd, I am not particularly well-versed at the really technical end that drives all this new technology.

I have been trying to figure out an easy way to get AR [...]

Mapping the Crisis in Haiti Using a Cognitively Effective Display of Data

Edward Tufte would be proud.  This is an example of a brilliant use of social media and a cognitively effective display of the kind of data that social media can generate. Ushahidi are mapping crisis information from Haiti. They have integrated various data input sources, SMS, email, or web, and visually translated it onto a [...]