Celebrities dominated on and off the field at Super Bowl LVIII but psychology explains how emotion and meaning-making deliver engagement in commercials. As a media psychologist, I am interested in... read more →
What do the changes of 2020--new technologies, a pandemic, social conflict, and new data restrictions on the horizon--signal for the next few years? When it comes to building and communicating... read more →
'Contagion’ is now the second most-streamed movie behind Harry Potter. Why watch a show that scares us when we have a pandemic in real life? Because thrillers and horror movies can increase feelings of... read more →
In my recent blog post on Psychology Today, I commented on a Washington Post article reporting that teens can hack and otherwise get around parental controls on phones. I said I was surprised... read more →
Cause Marketing—marketing strategies that promote a social cause rather than a product—can be powerful when 1) the cause is relevant for the brand and 2) when the cause has meaning... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.