Brands can learn from the way fans used social media to construct and spread archetypal narratives. Depp's fans embraced their campaigns, far outweighing Heard's supporters in emotion and persistence. The... read more →
Why are so many people mourning the death of Bob Saget? Parasocial relationships describe the emotional connection we experience with loved characters and celebrities.KEY POINTS:TV dads are idealized versions of... read more →
Video calling has added to the high level of stress from COVID and increased self-consciousness Recent polls show measures of self-confidence and self-esteem down over pre-COVID measures Self-esteem can be... read more →
Don’t agree with them? Find them offensive? Don’t like them? Cancel them! Cancel culture is pervasive. Publicly ‘canceling’ or calling out someone for words or actions that you find offensive,... read more →
Almost all good parenting advice starts with communication. Here are some tips to help guide your conversation when it comes to tackling cancel culture. The first step in any hard... read more →