DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact

About Pamela Rutledge

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.
Taste the Lemon

SxSW Panel: Does the Internet Make You Happy?

I had a great time participating on a panel at SxSW with Anastasia Goldstein, Catherina O'Gorman (Think Love.org), Kevin Hansen (SecretRegrets.com), and Veer Gadwaney (DailyFeats.com) . (See the visual map... read more →
  • March 18, 2011
  • Pamela Rutledge
  • No Comments

Internet Happiness: Concept Map

I was at SxSW 2011 and had the great fortune to participate on a panel with Anastasia Goldstein, Catherina O'Gorman (Think Love.org), Kevin Hansen (SecretRegrets.com), and Veer Gadwaney (DailyFeats.com) talking... read more →
  • March 18, 2011
  • Pamela Rutledge
  • No Comments

Make Social Influence Count: Help Japan’s Victims

Join the Media Psychology Research Center and A Think Lab in supporting the victims of Japan's earthquake and tsunami through the Red Cross.  Make your donation now!  http://sxsw4japan.org/athinklab
  • March 12, 2011
  • Pamela Rutledge
  • No Comments

5 Steps to a Successful Social Media and Transmedia Marketing or Advocacy Campaign

At the center of every successful social media and transmedia marketing or advocacy campaign is a story that reflects universal values and aspirations. A story is the most effective way... read more →
  • March 7, 2011
  • Pamela Rutledge
  • No Comments
Senior citizens get many benefits from technology

The Warm and Fuzzy Side of Technology

My 85-year old Dad took issue with an LA Times interview with Dr. Sherry Turkle warning about the inhuman side of technology and the dangers of virtual companionship.  In fact,... read more →
  • March 7, 2011
  • Pamela Rutledge
  • 1 Comment
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

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Content copyright Pamela Rutledge 2026.