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Twitter and Goliath

By Pamela Rutledge, on April 14th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',

This was posted April 13, 2009 on my blog “Positively Media” at Psychology Today.

First it was “Dell Hell” and now it is “#AmazonFail.” For all the debates over the purpose, point, and value of social media, it is events like these that illustrate how important they have become and how powerful they can be.

“Dell [...]

April 14th, 2009 | Tags: , , , | Category: Culture, Social Media | 2 comments

Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling

By Pamela Rutledge, on February 25th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',

Why would someone use television ads, billboards, and print to drive people to online and social media sites?

1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or
2) you are trying to look very hip and don’t care if [...]

February 25th, 2009 | Tags: , , , , | Category: Brands & Markets, Social Media, Technology | Leave a comment

New Communication Rules Bring New Communication Careers

By Pamela Rutledge, on February 13th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',

Newsweek’s Technology Section has an article called “Twitter, Unmasked: Who is really writing all those Tweets? Professional microbloggers.” This article  underscores the importance of looking at new media with an open-mind. Too many people I know, when faced with media that is not indigenous to their technological coming of age, spend way too long [...]

February 13th, 2009 | Tags: , | Category: Brands & Markets, Social Media, Technology | 2 comments
 
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