Dr. Pamela Rutledge


Pam is Director of the Media Psychology Research Center.

Look for Pam's blog "Positively Media" on PsychologyToday.com.

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Identifying Trends and Changes in the Social Media Landscape

By Pamela Rutledge, on July 24th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',

Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change overnight. As Heidi Klum says on Project Runway, “One minute you’re in, the next, you’re out.”

For social media marketers, communicators, and researchers, this [...]

July 24th, 2009 | Tags: , , | Category: Education, Psychology, Social Media, Technology | Leave a comment

The Lifespan Approach to Social Networking Tools

By Pamela Rutledge, on January 16th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',

Pew Internet & American Life Project researcher Amanda Lenhart reports in Adults and Social Network Websites that the number of adult Internet users who have taken up social networking has more than quadrupled since 2005. (Chart from USA Today.) This isn’t surprising if you consider the way conversations have moved toward social media as [...]

January 16th, 2009 | Tags: , , , | Category: Change, Media Experience, Psychology, Social Media | Leave a comment

Facebook is just another connection

By Pamela Rutledge, on December 16th, 2008, %comments('Comments', 'Comments (1)', 'Comments (%)',

An article in the Financial Times (Lawyers use Facebook to serve papers) reports that an Australian lawyer received permission from a local court to serve papers using Facebook social network. It seems that Mr. McCormack, the Canberra solicitor, had been unable to track down his victims in more traditional ways. The article also notes [...]

December 16th, 2008 | Tags: , , | Category: Brands & Markets, Trends | Leave a comment