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The Buzz on Twitter

Mapping the Crisis in Haiti Using a Cognitively Effective Display of Data

Edward Tufte would be proud.  This is an example of a brilliant use of social media and a cognitively effective display of the kind of data that social media can generate. Ushahidi are mapping crisis information from Haiti. They have integrated various data input sources, SMS, email, or web, and visually translated [...]

Five Things to Remember About Social Media

Published on PsychologyToday.com “Positively Media.”

If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts CEO Rob Katz talk about the changes they’ve made in their approach to reaching skiers and snow enthusiasts. While this is [...]

Trends and Getting the ‘Truth’ from Social Media

Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because it sets the tone and context of [...]