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By Pamela Rutledge, on January 16th, 2010, %comments('Comments', 'Comments (1)', 'Comments (%)',
Edward Tufte would be proud. This is an example of a brilliant use of social media and a cognitively effective display of the kind of data that social media can generate. Ushahidi are mapping crisis information from Haiti. They have integrated various data input sources, SMS, email, or web, and visually translated [...]
By Pamela Rutledge, on December 1st, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
Published on PsychologyToday.com “Positively Media.”
If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts CEO Rob Katz talk about the changes they’ve made in their approach to reaching skiers and snow enthusiasts. While this is [...]
By Pamela Rutledge, on August 10th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because it sets the tone and context of [...]
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About Dr. Pamela Rutledge Pam is Director of the Media Psychology Research Center, adjunct faculty at Fielding Graduate University, an instructor of Media Psychology at UCLA extension and a member of the advisory board and instructor for UC Irvine Extension business school's new 'Web 2.0 and Social Media' certificate program Look for Pam's blog "Positively Media" on PsychologyToday.com.
What is media psychology?
Media psychology studies the interaction of human experience and media technologies. I use cognitive and positive psychologies to understand this reciprocal relationship. Acknowledging the co-evolution of people and media is key to the assessment and promotion of positive media use and applications for work, education, and play.
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