The 21st century demands new skills to navigate our media and technology-rich world. Social networks and easy access to a multitude of devices and applications have redefined what it means to be a media consumer, producer and distributor at the individual, social and organizational levels.
We have a new psychology. Technology has rewired our fundamental assumptions — rewritten our stories — about how and when we communicate and participate and what we expect in return. Think about how much you rely on connectivity and technology and how much it has changed the way you think, live and work.
My mantra is “It’s not about the tools.”
It’s true that media technologies have had an enormous impact. They are also here to stay, no matter how much some resist. However, the key is to not get caught up with the tools and stay focused on the core fundamentals of human goals, meaning, motivations and perception:
- Converging media technologies
- Story and storytelling
- Brain influences on behavior
- Seeing is believing
- Core Beliefs in the Digital Age
I work with businesses and individuals through workshops, presentations, research, and special projects on the topics of:
- Transmedia Storytelling for Branding and Business Management
- Transmedia Storytelling for Nonprofits
- Persuasive Communication and the New Consumer Psychology
- The Impact of New Media on Culture, Inside and Out of the Organization
- The Psychology of Media Engagement and Flow
To find out how I can help your company, click here.
