Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social. These features amplify the level of impact and persuasive power of the user … [Read more...]
Augmented Reality: Beyond Usability with Flow and Narrative Transportation
July 19, 2012 By Leave a Comment
Transmedia Storytelling: Meaning Comes from the Ability to Share, Explore, and Discover
December 2, 2011 By 4 Comments
Transmedia storytelling is not just for telling stories. Thanks to social technologies, the principles that drive transmedia storytelling ensure that it will emerge as the basis for effective communication and engagement. Transmedia — using multiple channels of communication and technologies — … [Read more...]
All The World Is A Story
November 21, 2011 By 1 Comment
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the … [Read more...]
All The World Is A Story
November 20, 2011 By 3 Comments
Transmedia storytelling is rapidly becoming the new ‘must have’ in marketing and entertainment. Its adoption is slowed, however, by the confusion over what exactly it is. Like most things, there are lots of definitions, but with transmedia storytelling, it’s easy to be distracted by the … [Read more...]
Unlikely Heroes: Resilience with a Dragon Tattoo
October 24, 2011 By Leave a Comment
Hollywood's remake of the film from the bestseller "The Girl with the Dragon Tattoo"is scheduled for release just before Christmas. It comes on the heels of the 2009 Swedish film versions of the Stieg Larsson's Millenium Triology*. While not exactly family fare, I loved Larsson's books and I'm not … [Read more...]
