A version of this was published in Psychology Today "Positively Media" Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and … [Read more...]
The Psychology Behind Why the iPad Didn’t Kill the Kindle
Amazon succeeds because their strategy catches the psychological fundamentals that drive consumer behavior, not short-term infatuation with bells and whistles. When the iPad came out, many sounded the death knell for the Kindle. You have to admit, the iPad was, and still is, pretty … [Read more...]

