A version of this was published in Psychology Today "Positively Media" Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for—and … [Read more...]
The Psychology Behind Why the iPad Didn’t Kill the Kindle
January 4, 2011 By Leave a Comment
Amazon succeeds because their strategy catches the psychological fundamentals that drive consumer behavior, not short-term infatuation with bells and whistles. When the iPad came out, many sounded the death knell for the Kindle. You have to admit, the iPad was, and still is, pretty … [Read more...]
AR for Business Cards: Barcode Becomes iCode
May 21, 2010 By Leave a Comment
I love augmented reality (AR)*. I love the unseen potential and the mind warp of converging realities. While I readily confess to being a tech-nerd, I am not particularly well-versed at the really technical end that drives all this new technology. I have been trying to figure out an easy way to … [Read more...]
Social Media & Network Properties In PowerPoint
July 12, 2009 By 1 Comment
I will be teaching Social Media & Audience Profiling next week in the UCI Extension Business School. As part of the course materials, I made a PowerPoint presentation explaining some of the basics of network properties to provide some background. Call me crazy, but I think it helps to understand … [Read more...]
Celebrity Gossip: One Man’s Reality is Another Man’s Show
January 8, 2009 By Leave a Comment
This question came my way today: Is there any good thing about gossiping about celebs? When does being a fan go over into being too fanatical? Some people say the only thing they have in common with others is discussing celeb gossip -- what does that mean about the relationship? Celebrity gossip … [Read more...]
