Where you look matters. Media producers count eyeballs and show you what you will watch. Let’s celebrate achievement, such as the fifth grade chorus from Staten Island, instead of spending our time and money consuming media about outliers, like LeBron James’ basketball contract, or … [Read more...]
AR for Business Cards: Barcode Becomes iCode
May 21, 2010 By Leave a Comment
I love augmented reality (AR)*. I love the unseen potential and the mind warp of converging realities. While I readily confess to being a tech-nerd, I am not particularly well-versed at the really technical end that drives all this new technology. I have been trying to figure out an easy way to … [Read more...]
Mapping the Crisis in Haiti Using a Cognitively Effective Display of Data
January 16, 2010 By Leave a Comment
Edward Tufte would be proud. This is an example of a brilliant use of social media and a cognitively effective display of the kind of data that social media can generate. Ushahidi are mapping crisis information from Haiti. They have integrated various data input sources, SMS, email, or web, … [Read more...]
Identifying Trends and Changes in the Social Media Landscape
July 24, 2009 By Leave a Comment
Social media tools are a great way to get to know your audience better and for less expense, than you ever have before. Yet, social media tools seem to change overnight. As Heidi Klum says on Project Runway, “One minute you’re in, the next, you’re out.” For social media marketers, … [Read more...]
Politicians Have a Vested Interest in Traditional Media
February 28, 2009 By Leave a Comment
It's hard (for me anyway) to not continually reflect on technology and emerging behaviors--and how that cycle manifests in the next technological development. I was reading Citizen Marketers today and the authors mentioned McLuhan’s remarks about the political changes resulting from the … [Read more...]
