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By Pamela Rutledge, on October 17th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
This slide show was originally created for a presentation in 2006 but was updated for a group of student web site developers at NYU a few months ago. Web technologies continue to rocket along and the tools have become more flexible, innovative and sophisticated. The fundamental psychological issues of effective design, however, haven’t [...]
By Pamela Rutledge, on October 15th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
This article was published on PsychologyToday.com in my blog “Positively Media.”
The big story today was the six-year old boy who was carried away in the family weather balloon. It was the ONLY story on the news radio channel during my drive home from the post office and I arrived back at my desk [...]
By Pamela Rutledge, on August 10th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because it sets the tone and context of [...]
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About Dr. Pamela Rutledge Pam is Director of the Media Psychology Research Center, adjunct faculty at Fielding Graduate University, an instructor of Media Psychology at UCLA extension and a member of the advisory board and instructor for UC Irvine Extension business school's new 'Web 2.0 and Social Media' certificate program Look for Pam's blog "Positively Media" on PsychologyToday.com.
What is media psychology?
Media psychology studies the interaction of human experience and media technologies. I use cognitive and positive psychologies to understand this reciprocal relationship. Acknowledging the co-evolution of people and media is key to the assessment and promotion of positive media use and applications for work, education, and play.
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