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By Pamela Rutledge, on July 26th, 2010, %comments('Comments', 'Comments (1)', 'Comments (%)',
 Where you look matters. Media producers count eyeballs and show you what you will watch. Let’s celebrate achievement, such as the fifth grade chorus from Staten Island, instead of spending our time and money consuming media about outliers, like LeBron James’ basketball contract, or irresponsibility and bad behavior, like Lindsay Lohan’s substance problems and jail sentence. It’s time we started exercising our power through viewing choice and putting the powers of emerging media technologies to work promoting the behaviors we want to see in the media for our kids to emulate–not those we can’t help but see or wish we hadn’t. Let’s use the excitement and engagement of emerging technologies—such as augmented reality—for prosocial ends.
We are long overdue to take some responsibility for the media content we choose to support. Let your eyeballs, remotes and wallets do the talking instead of your mouth. Media has to potential to create images for aspiration and inspiration, not in looks, but in substance. We can choose to support media technologies that affirm what we want to be as individuals and as a society, instead of looking for others to blame for what “media does to us.” Believe me, media outlets pay lots of attention to how you cast your eyeballs. Continue reading Prosocial Augmented Reality: Celebrating Youth Achievement
By Pamela Rutledge, on October 17th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
This slide show was originally created for a presentation in 2006 but was updated for a group of student web site developers at NYU a few months ago. Web technologies continue to rocket along and the tools have become more flexible, innovative and sophisticated. The fundamental psychological issues of effective design, however, haven’t changed, [...]
By Pamela Rutledge, on October 15th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
This article was published on PsychologyToday.com in my blog “Positively Media.”
The big story today was the six-year old boy who was carried away in the family weather balloon. It was the ONLY story on the news radio channel during my drive home from the post office and I arrived back at [...]
By Pamela Rutledge, on August 10th, 2009, %comments('Comments', 'Comments (1)', 'Comments (%)',
Trends matter in audience profiling. Even a social or politically-based trend impacts messaging on a micro-level. Some trends are more directly applicable to audience profiling than others depending upon what audience you are trying to reach. Social trending is particularly important because it sets the tone and context of how direct and specific messages [...]
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What is media psychology? Media psychology studies the interaction of human experience and media technologies. I use cognitive and positive psychologies to understand this reciprocal relationship. Acknowledging the co-evolution of people and media is key to the assessment and promotion of positive media use and applications for work, education, and play.
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