A story is the center of every successful social media marketing campaign. Effective campaigns are not about the tools. They are about substance. Stories provide an authentic human experience that taps into psychological fundamentals, making them the most effective way to engage audiences. … [Read more...]
The Psychology of Social Media that Fuels Social Change
February 10, 2011 By 2 Comments
Whether or not Egyptian President Mubarak steps down as protestors demand, it's clear that Egyptian society has undergone a cataclysmic shift. Much of this shift is due to the connectivity from new media technologies, such as Twitter and Facebook. Malcolm Gladwell has gotten a lot of flack … [Read more...]
Transmedia Storytelling: The Psychological Power of Story
February 10, 2011 By Leave a Comment
As I wrote in my last post "Transmedia Storytelling: The Reemergence of Fundamentals", Transmedia storytelling is very exciting, but it isn't new. It is the ultimate mashup of ancient traditions and new communications models. There have been stories and messages delivered across different media … [Read more...]
Research Survey Launched: Social Media Profiles and Influence on Body Image
August 4, 2010 By 1 Comment
Social media has changed how people get information and communicate in many ways. We are not just consumers of media. With social media and new technology and tools, we also can easily make, change, and share media. There are images everywhere generated by commercial activity and a wealth of … [Read more...]
The role for vigilantes: A little duct tape and plastic sheeting and all’s right with the world
March 3, 2010 By Leave a Comment
A version of this article was published on PsychologyToday.com in the blog “Positively Media.” Dexter is a Showtime series about a serial killer with a code. He only kills the bad guys who deserve it. We love Dexter precisely because he finds bad guys and kills them before they can hurt us. … [Read more...]
