DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact

Super Bowl Ads: Why Some Connect & Others Fumble

Celebrities dominated on and off the field at Super Bowl LVIII but psychology explains how emotion and meaning-making deliver engagement in commercials. As a media psychologist, I am interested in... read more →
  • February 18, 2024
  • Pamela Rutledge
  • No Comments
Teens and Digital Resilience

NGL: The Appeal & Danger of Anonymous Messaging Apps

NGL (Not Gonna Lie) is a messaging app that lets users anonymously judge others It piggybacks on Instagram and is especially popular with teens aged 13 and upThe lack of... read more →
  • August 15, 2022
  • Pamela Rutledge
  • No Comments
The Social Dilemma

The Social Dilemma: Fact or Manipulation?

Watching Netflix’s The Social Dilemma was interesting and disturbing. It was interesting to see how it was constructed but disturbing to see that many of the psychological techniques the documentary vilified were... read more →
  • October 8, 2020
  • Pamela Rutledge
  • 1 Comment
Shutterstock

Too Stressed to Commit? The Popularity of Half-Hour Shows

It used to be that sitcoms were 30 minutes and dramas were an hour (including commercial breaks).  However, there has been a trend toward shorter form 20-30 minute dramatic programming. ... read more →
  • August 6, 2020
  • Pamela Rutledge
  • No Comments

Beware: Compelling Stories Make Us Vulnerable to Persuasion

The pandemic, politics, and social protests make this a particularly volatile time--emotions are on edge and tension is high. This is a time when we are all vulnerable to embracing... read more →
  • June 17, 2020
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
  • The Legacy of Daytime Talk Shows Lives in Your Feed

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • We Didn’t Prepare Kids for Social Media: Will We Do Better with AI?
  • Do You Want Your Kids Arguing Like a Politician?
  • U.S. Politics Look Like a Bad Marriage
  • We’re Being Played: Propaganda, Memes and War
  • The Legacy of Daytime Talk Shows Lives in Your Feed

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Content copyright Pamela Rutledge 2026.