Dr. Pamela Rutledge on the psychology of media and technology
The webinar Dr. Bonnie Buckner and I developed for UCI Extension, “The Power of Transmedia Storytelling: Persuasive Communications Across Emerging Technologies,” won the best webinar content award from the Internet Marketing Association. We created it for the course we teach on Transmedia … [Read more...]
Behavioral targeting gives a whole new meaning to net neutrality. It violates the foundations of a social media environment: authenticity and transparency. If the majority of online users don’t want to have their online search activities tracked, advertisers and search companies are walking a … [Read more...]
By Pamela Rutledge and Bonnie Buckner Previously published on Psychology Today "Positively Media." In part 1 "Levi's: Go Forth and Exploit," we wrote about our problems with the Levi’s Go Forth Campaign, such as romanticizing and trivializing the Great Depression and exploiting the efforts … [Read more...]
By Pamela Rutledge and Bonnie Buckner Previously posted on Psychology Today "Positively Media." The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses Braddock to frame a struggling former steel town with a Depression-era … [Read more...]
Real Time Information Puts a Premium on Meaning What does it mean when we have real time on-demand information? It means there is no longer an information shortage. We have more information that we know what to do with -- even when we ask for it. We have a filter shortage. Stories are the … [Read more...]
Look for her blog Positively Media on PsychologyToday.com.
