Dr. Pamela Rutledge


Pam is Director of the Media Psychology Research Center.

Look for Pam's blog "Positively Media" on PsychologyToday.com.

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Advice from Drucker for Facebook: Organizing for Change

There’s a story about the demise of Facebook in the Washington Post: Worldwide ebb for Facebook. I like the logic–when a company’s been around long enough for someone to make a movie out of it, then it’s probably on the downhill slide, even if they do get Justin Timberlake.

That people are interested in [...]

Rebranding Nigeria in Global Brains

Nigeria has recently embarked on a rebranding effort to improve their image worldwide.  Global perceptions are important in attracting the kinds of things an emerging economy needs to improve the living standards and opportunities of its people: tourism, trade, foreign direct investment and foreign financial assistance, or even to meet the UN recommended Millennium [...]

Redefine Business Success to Fit the Times

An article on Entrepreneur.com “In This Economy, Everything’s (Re)Negotiable” got me thinking about how hard it is to make changes in a business.  Aside from contracts and other commitments, it’s difficult to retrench because it means redefining how you think about yourself and success.  Running a business is hard work because you have to [...]

Hang in There Jack: A Case Study in Cross-Platform Digital Storytelling

Why would someone use television ads, billboards, and print to drive people to online and social media sites?

1) For the right audience, social media has lots of advantages, speed of dissemination, trust, interaction, expectations, collaboration, and emotional investment in user-generated content, engagement, curiosity, or 2) you are trying to look very hip and [...]