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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
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  • About
    • About Dr. Pamela Rutledge
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      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
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      • Positive Media Psychology
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Mar 07
Appeal of True Crime

Why We Obsessed Over the Murdaugh Murders

  • March 7, 2023
  • Pamela Rutledge
  • No Comments

Wealth, murder, and abuse of privilege, the Murdaugh Murders had it all–a sensational true crime story with a moral that reeled us in.

  • The Murdaugh case had the appeal of true crime amplified by wealth and privilege
  • True crime can increase perceptions of efficacy by providing strategies for protection and survival
  • Murdaugh easily cast into the unflattering Hollywood stereotype of the ‘rich’
  • The guilty verdict elicited cheers, confirming the “just world hypothesis” that bad deeds get punished
Photo: Ibrar Hussain/Canva

Between true crime documentaries, TV shows, podcasts, and the sleuthing of “Internet Detectives,” people can’t seem to get enough True Crime. While several real-life murder mysteries have captured our attention, few stories have the deception, wanton disregard, and jaw-droppingly plotlines of the Alex Murdaugh case. The jury apparently agreed with a unanimous guilty verdict handed down in less than 15 minutes. This was no everyday murder mystery. The Murdaugh trial added wealth and privilege to the murder and scandal of true crime. It was the stuff of soap operas.

What Does True Crime Reflect About the Audience?

What does our passion for true crime say about us as an audience? There are several psychological reasons why true crime is compelling:

  • True crime activates our automatic response to danger. Horrific events activate adrenaline which focuses our attention. Just like a wreck on the highway, we feel compelled to look and satisfy ourselves that we are not somehow “at risk.”
  • Humans are social animals. As an ever-rising number of reality shows demonstrates, we are fascinated by what others do and particularly aberrant behavior. True crime gives us insight into the psychology of a killer. By understanding how someone became a murderer, we understand ourselves and the world a little better.
  • True crime gives us insights and strategies about how to protect ourselves and our loved ones. True crime fans are largely women (Vicary & Fraley, 2010). Women tend to feel more vulnerable to violent crime, and narratives function as simulations for real life, providing information about how victims escaped and survived, increasing awareness of danger signs, and empowering women to take steps to stay safe.
  • Media coverage, especially social media, creates a sense of empathy for the victims. It can be positive by validating the experience of victims, but the media also contribute to the romanticizing of dark figures.
  • True crimes are stories. They have suspense, horror, and intrigue, stimulating the same emotions and neurological rewards inherent in the conflict and resolution of a story arc. Emotional activation enhances interest and engagement
  • True crime stories often inspire “Internet detectives who believe they can help solve the mystery and relish the online attention discussing clues and theories which can hinder investigations and generate false accusations with tragic results.

The Murdaugh Case: True Crime Plus

The Murdaugh case, embedded in wealth and privilege, was a TV producer’s dream plot. Wealth with juicy secrets and the excitement of taboos. It had all the melodrama of a show like Dynasty where you feel good when the villains get what’s coming to them. People have a love-hate relationship with affluence and privilege. As much as we celebrate wealth, we love to pull the rich and famous off pedestals. Sometimes it’s because they violated the implicit social–we were, after all, the ones who put them up there, and we feel betrayed when they aren’t worthy. Sometimes it’s envy and resentment. Sometimes it’s because it shows that they really weren’t that special after all. Restoring heroes to the mortal realm makes us feel better about ourselves.

The Murdaugh Case as Morality Play

The Murdaugh case, however, had something many don’t—a moral. Everything was in excess, from fraud and embezzlement to the murders of his wife and son at the family’s hunting lodge, no less. Alex Murdaugh became the unflattering stereotype of “the rich” so often promoted by Hollywood – spoiled, greedy, amoral, ruthless, and entitled (Zitelmann Rainer, 2020). The blatant and remorseless abuse of privilege created a true crime mystery that was both salacious and yet allowed fans to feel self-righteous. Murdaugh’s conviction reinforces our beliefs in the “just world hypothesis,” a cognitive bias that the world is just and people get what they deserve. The crowd outside the courthouse at Murdaugh’s trail cheered at the verdict.

How Much True Crime is Too Much?

Information can change our worldview. There’s nothing wrong with a passion for True Crime unless it stops being entertaining and starts to undermine your sense of safety. The Mean World Syndrome describes a cognitive bias where the consumption of violence-related content makes the world is seen as more dangerous than it actually is. Consuming true crime on social media, podcasts, and television, with the ability to stream content 24/7, can create an immersive experience that can heighten anxiety and decrease the ability to trust (Wingralek et al., 2022). Checking in with your emotions and monitoring your body’s stress reaction to the content will give you clues when it’s time to take a break.

The Alex Murdaugh murder trial got our attention because it targeted the growing interest in true crime with all the scandal and melodrama of a good soap opera. Beyond entertainment, it was also a morality play—an Aesop’s fable of pop culture—providing cognitive comfort by showing that bad deeds get punished.

References

Vicary, A. M., & Fraley, R. C. (2010). Captured by True Crime: Why Are Women Drawn to Tales of Rape, Murder, and Serial Killers? Social Psychological and Personality Science, 1(1), 81–86. https://doi.org/10.1177/1948550609355486

Wingralek, Z., Banaszek, A., Giermasiński, A., Goliszek, K., Karakuła-Juchnowicz, H., & Wróbel-Knybel, P. (2022). „Streaming trap – the occurrence of the phenomenom of binge-watching and the mean world syndrome: A narrative review”. Current Problems of Psychiatry, 23(3), 118–127. https://doi.org/10.2478/cpp-2022-0012

Zitelmann, R. (2020). The Rich in Public Opinion. Cato Institutte. https://therichinpublicopinion.com/

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About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

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Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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