DR. PAM | MEDIA PSYCHOLOGIST
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
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      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
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      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
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Dec 09

The Big Switch: Trading in my BlackBerry for a Droid

  • December 9, 2010
  • Pamela Rutledge
  • No Comments

Lost in the rainSo it comes to this: I am part of the first new revolution. Technology has changed our fundamental expectations about how things should work. One of those things is access to information. We want information on-demand. More importantly, we want the information we need on demand. Most of don’t even realize our expectations have shifted. (And worse, most companies don’t either.)

I have been a loyal BlackBerry user for a number of years. Right now I have the BlackBerry Tour. But after last night, I’m switching to a Droid. (I use Verizon, so iPhone isn’t an option here.) This new commitment to change happened because I got lost. At night.  In the rain.  Like a good social media observer, I was on my way to a Meetup event in a town where I don’t know my way around. Sure, I had the full complement of electronics in my car: Garmin, Blackberry, laptop, and iPad. Garmin didn’t help because I didn’t have the right address and in a moment of over-confidence, I hadn’t printed out the Google map directions as a fail-safe. So I was counting on my line-up of devices to overcome human error. Only one of the devices had Internet access—my BlackBerry. (I’m waiting for the next gen iPad to upgrade to 3G.) So I tried to search on my BlackBerry. It was painfully slow and when it did load, I couldn’t read the tiny screen even with my glasses. A mouse with glasses wouldn’t have been able to read the type on the screen. After the first search, the next link never even loaded, so I could find the event, but I couldn’t get to the address.

Never mind, I tell myself. I can use my BlackBerry as a tethered modem so my MacBook Pro can access the Internet. Not. Connection error, please try again. No luck. I even resorted to using my BlackBerry the old fashioned way, by calling someone who might have Internet access and help me out. No luck. Neither my sister nor my daughter was home. So there I am. It’s dark and raining and I’m driving along trying to find a place that looks likely for a Meetup with addresses similar to what I thought it waBlackBerry vs Droids since I must have transposed some digits. I’m not even going to calculate the mathematical possibilities of that effort.

I ultimately found the right location (I know you’re relieved to hear that).  It took me  about 30 minutes and that was totally due to luck, not technology. But I realized that the event had been profoundly frustrating not just because the technology didn’t work, but because I now expect it to work. Connectivity is no longer a luxury or windfall gain. It is a core expectation. And not just for me.

By the way, anyone got any recommendations about which Droid I should try?

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About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

Comments

  1. Christine Cavalier
    December 11, 2010 at 8:36 am ·

    I use a Verizon droid. I suggest that you buy a Droid with Swype technology. It will revolutionize your life. Good luck.

  2. Dr. Pamela Rutledge
    December 11, 2010 at 8:54 am ·

    Thanks for your advice! The ability to tap the experience of others is one of the great things about a networked society!

  3. Dr. June Wilson
    December 15, 2010 at 5:51 pm ·

    Glad you found your way out of the rain.

    The iPad has 3G. I have been using it for months. It has fantastic GPS. The problem is you will need to use AT&T, but the good news is you don’t have to commit for longer than a month.
    GPS worked while lost in Rome, and on a sailboat. You can’t beat that 🙂

    Good luck

  4. Dr. Pamela Rutledge
    December 16, 2010 at 9:19 pm ·

    Thanks, June!

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Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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