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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
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    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
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Jul 06

Overcoming Conflict by Seeing Others

  • July 6, 2010
  • Pamela Rutledge
  • No Comments

This Cisco ad captures what I hope media can do to bring countries and cultures together: linking people, especially children, real time. There’s no reason, given the technology today, that we should be so ignorant of others. That ignorance fuels the belief that our way is the only way–and the US tends to be high on the solipsism meter anyway.

We need to see that other countries are made up of people working hard to take care of their families with hopes, dreams, and good times and hard times, just like ours. This is the only way to begin to break down the us-versus-them perspective. While it is a natural and hard-wired response to create a sense of group affiliation, it is also a root source of conflict. When times are hard, it’s easy to blame the “other” guy, whether it’s at home or abroad. It’s easy to see the ‘other guy’ as all the same. Those Arabs, Chinese, immigrants, Republicans, Democrats, those Muslims, those Christians, those bankers, those politicians, those teenagers, those _______ (fill in your object of choice–you know you have one). In spite of how much lip service we give to political correctness and not negatively stereotyping, we do it every day. It’s just that the object of approved targeting changes.

History is full of heinous behavior when people are worried and scared and look for an ‘other’ to blame. No country is immune–not even us. Think about McCarthyism, Klu Klux Klan, and Guantanamo as some of the examples of abuses of power that people readily tolerate when they are scared. That’s why it’s important to have what Amartya Sen’s ideal of identity complexity–the ability to define ourselves in multiple ways so that we can recognize what we have in common with many different people.

—
Sen, A. (2007) Identity and Violence: The Illusion of Destiny. New York: W. W. Norton & Company.

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About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

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Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

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