DR. PAM | MEDIA PSYCHOLOGIST
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Mar 10

Old(er) People and New Media

  • March 10, 2008
  • Pamela Rutledge
  • No Comments

Fielding Graduate University is holding an orientation for new doctoral students in media psychology in Santa Barbara. (Fielding has the only doctoral program in media psychology in the U.S.) This is the first time I’ve participated from the ‘orienter’ rather than ‘orientee’ perspective. It is fun to get to know new people, of course, but it is also really inspiring on two counts. The first is that seeing other’s enthusiasm reminds me how exciting a field media psychology really is. The second is how different it is to have an incoming class of accomplished adults rather than people who, though no less enthusiastic, are at the beginning of their careers. (Now I recognize my bias here as an old person, which I am defining as anything over 35.) Not only do adult learners bring a wealth of experience and skills from different backgrounds, partly a product of media psychology’s breadth, but they also have the wisdom that comes from living through the changing technologies and knowing first hand how change impacts people and society. Now granted there is something to be said for knowing out of the womb how to use a video controller, which I never will, but there is also the appreciation of the cognitive processes necessary for adoption. The sore mental muscles of learning to adapt are pretty useful in helping others come to terms with the rapidly changing and increasingly ubiquitous media environment.

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About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

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Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

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Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

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