DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Archives
  • Contact
Jul 02

Is Amazon’s Kindle the Solution to my FedEx bill?

  • July 2, 2008
  • Pamela Rutledge
  • No Comments

Amazon\'s KindleOkay, I have to admit I am a gadget-freak. My husband continually gives me grief because I can justify any technology purchase by saying “but I’m a Media Psychologist. I HAVE to know PERSONALLY how it feels to use these things.” So, right after I got the Wii and the iPod touch, I decided I should investigate Amazon’s Kindle. Two things, or maybe three, pushed me over the edge. First, Amazon lowered the price. I may be a world-class rationalizer, but I am not insensitive to price points. Second, a friend showed me his, demonstrating the feature that allows you to increase the type size so you can read it on a treadmill. This allowed me to rationalize that it would encourage me to exercise. I thought that was a particularly good one. Third, every time I travel from Boston, our world headquarters, to the west coast, where I escape every time I find the weather challenging on the east coast (i.e. a lot!), I end up FedEx-ing the pile of articles that I am using in whatever project I am behind on, which is pretty much all of them. It’s either that or reprint them all which drives my uber-green daughter absolutely nuts. (And admittedly uses a lot of energy, paper, and ink–not to mention the man-hours collating, stapling and filing them into binders.)

The Kindle is a fairly slick little item. It is about a 7 on a scale of 10, but the whole concept just reeks of potential. The positives are: it’s very light, it fits in my purse, it holds a lot of stuff when you add a $30 4G memory SD card, the battery life is good, it downloads from Amazon in a flash, the screen-saver illustrations are swell, and it has notation capabilities.

The negatives are: it’s black and white, the notation is slow and laborious and if you aren’t careful where you put your documents, you easily run out of memory, I accidentally turn a lot of pages when I don’t mean to, it’s hard to skim, Kindle books are priced way too high for the fact that no paper is involved, and (the biggie), it doesn’t read PDF files.

It’s the last one that I was counting on to solve my FedEx dilemma. I should disclose that I use a Mac and Kindle does read .mobi format which is a WIndows-based conversion program. I haven’t hauled out my old HP to see if that actually works. If a PDF file was made from a text-based document, I can convert it to text using Acrobat and drag it to my Kindle and it reads pretty well, some formatting issues aside. I had visions of dragging my entire PDF library onto this thing to read at my leisure, but it’s not there yet. I haven’t given up on making it work better for me in that regard and I have to say, while waiting for my husband in the cell-phone lot at LAX, I got bored with an article on Cognitive Landscapes and downloaded Patricia Cornwall’s latest Kay Scarpetta mystery (a good move for keeping me awake since the plane was late.)

Will the Kindle replace old-fashioned paper-based reading? No, certainly not. Kindle doesn’t have the gestalt of the cup-of-tea, reading-by-the-fire-on-a-cozy-afternoon thing going at all. At least not yet. In my mind, it’s a solution for different goals–somewhere between convenience and save-the-planet.

My bottom line is that the Kindle is pretty good and I will use it, but it’s not close enough to perfect to make it satisfying either in the old-fashioned way or in the super-cool way an iPod touch was the first time I used it. What it does make me think is this: when Apple gets on this case, watch out. Color, a touch screen, PDF compatibility, and the ability to use handwritten notations like a notebook computer will blow the current Kindle out of the water. And, as a Media Psychologist, I will definitely be one of the first to buy one!

  • Facebook
  • Twitter
  • Reddit
  • LinkedIn
  • E-Mail

About The Author

Pamela Rutledge, PhD, MBA is the Director of the Media Psychology Research Center. A consultant, author, speaker, and professor, she consults on a variety of media projects developing audience engagement and brand storytelling strategies.

Leave a reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

SEARCH THE SITE

RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • The Legacy of Daytime Talk Shows Lives in Your Feed
  • Oprah's High Road: Diverging Paths in Daytime Talk Shows
  • Daytime Talk Shows: Why We Couldn’t Look Away
  • FAFO Parenting: Letting Kids Learn the Hard Way
  • Meta Is Using Your AI Chats to “Personalize Your Experience”

SEARCH

Content copyright Pamela Rutledge 2026.