DR. PAM | MEDIA PSYCHOLOGIST
THE PSYCHOLOGY OF DIGITAL BEHAVIORS
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DR. PAM | MEDIA PSYCHOLOGIST
  • Home
  • Blog
  • About
    • About Dr. Pamela Rutledge
    • Media Psychology
      • What Is A Media Psychologist?
      • 8 Reasons Why We Need Media Psychology
      • Careers in Media Psychology
      • Example Careers in Media Psychology
      • Media Psychology at Fielding Graduate University
      • Positive Media Psychology
    • MPRC
      • Media Psychology Research Center
    • Media Psychology Review
    • Archives
  • Consulting
    • Speaking & Consulting
    • Audience Engagement: Why Use Personas?
      • How to Build a Persona
    • Adapting to Change
    • Transmedia Storytelling
      • Storytelling Across Platforms
      • Transmedia Storytelling Starts with the Power of Story
      • Our Transmedia World
      • Transmedia Case Study: The Three Little Pigs
      • Transmedia Storytelling Workshop
  • Story Power
    • Brand Storytelling
    • Storytelling: Brands, Entertainment & Organizations
      • Storytelling for Organizations
      • Core Story: Case Study
  • In the News
    • Press Quotes & Interviews 2022-2025
    • 2021-2019
    • 2018-2016
    • 2016-2017
    • 2015-2013
    • 2012 & EARLIER
    • Video Interviews & Webinars
  • Resources
    • Mindful Media & Digital Literacy
      • Positive Media Psychology
      • Benefits of Video Games Part 1
      • Benefits of Video Games Part 2
      • Benefits of Video Games Part 3
      • Becoming Mindful: Exercises
      • Mindful Media Journal
    • Academic Materials
      • Media Psychology Syllabus 2021
      • Media Psychology Syllabus 2012
      • Media Psychology Syllabus 2015
    • Articles
      • Persuasion & Augmented Reality
      • Psychology of Transmedia Engagement
      • Theories of Attention
      • The Psychology of Color
      • Website Design: How to Use Psych Theory
      • Data Strategy: Listen to Your Consumers’ Stories
      • The Psychology of Story
  • Events & Podcasts
  • Contact

Branding

DR. PAM | MEDIA PSYCHOLOGIST / Branding / Page 4

Six Weiner Lessons for Social Media

Politicians may have personalities predisposed to risk-taking behaviors. The same is often true with CEOs and Rock Stars. These kinds of occupations attract competitiveness, narcissism, and the need for power... read more →
  • June 11, 2011
  • Pamela Rutledge
  • 1 Comment

Podcast: Transmedia Storytelling

Pam Rutledge and Bonnie Buckner joined host Wayne Hurlbert on BlogTalkRadio's Blog Business World to talk about transmedia storytelling, the psychological power of storytelling for marketing and advocacy and to... read more →
  • April 25, 2011
  • Pamela Rutledge
  • No Comments

Levis: The Karma Capital That Got Away, Part 2

By Pamela Rutledge and Bonnie Buckner In part 1 "Levi's: Go Forth and Exploit," we wrote about our problems with the Levi’s Go Forth Campaign, such as romanticizing and trivializing... read more →
  • February 17, 2011
  • Pamela Rutledge
  • 1 Comment

Levi’s: Go Forth and Exploit, Part 1

By Pamela Rutledge and Bonnie Buckner The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses Braddock to... read more →
  • February 16, 2011
  • Pamela Rutledge
  • 1 Comment
Information Overload

Stories are the Antidote to Information Overload

What does it mean when we have real time on-demand information?  It means there is no longer an information shortage.  We have more information that we know what to do... read more →
  • January 27, 2011
  • Pamela Rutledge
  • No Comments
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FOR THE PRESS

Dr. Pam Rutledge, media psychologistDr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.  pamelarutledge@gmail.com

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RECENT POSTS

  • Hooked on True Crime: Why We Can’t Stop
  • The Real Costs of Trade Wars: Lost Hopes & Dreams
  • 7 Reasons Why ‘Bluey’ is a Masterclass in Parenting
  • Why Are We So Lonely? Tackling the Loneliness Epidemic
  • FaceTime, Voice, or Text: What Strengthens Relationships Most?

MEDIA PSYCHOLOGY RESEARCH

The Media Psychology Research Center (MPRC) is an independent research organization directed by Dr. Pam Rutledge.  Read about MPRC at www.mprcenter.org.

CONSULTING PROJECTS

Dr. Rutledge consults on a variety of media projects using psychology to translate data into human behavior for powerful results.

  • Parenting in a Digital World webinar series
  • Persona Development for audience segmentation
  • Fan and Audience Engagement: Identifying audience narratives to satisfy needs
  • Brand Storytelling: Supercharging brand meaning

RECENT POSTS

  • Hooked on True Crime: Why We Can’t Stop
  • The Real Costs of Trade Wars: Lost Hopes & Dreams
  • 7 Reasons Why ‘Bluey’ is a Masterclass in Parenting
  • Why Are We So Lonely? Tackling the Loneliness Epidemic
  • FaceTime, Voice, or Text: What Strengthens Relationships Most?

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