Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling designed to adapt to social-connected multi-platform... read more →
According to UK journalist Mark Simpson, metrosexuals—a term he originated to describe single, urban young men with disposable income, hair gel and designer duds--are boringly normal and spornosexuals, the new, second... read more →
Recently I wrote a post on Psychology Today wondering why the selfie phenomenon hadn’t been embraced by brands. Selfies capture an authentic moment because it does something that we haven’t... read more →
Selfies are pictures you take of yourself tagged with #selfie or just with #me. They are showing up all across social networks like Facebook or Instagram—often but not exclusively posted... read more →
Behavioral targeting gives a whole new meaning to net neutrality. It violates the foundations of a social media environment: authenticity and... read more →
Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.