Aug
12
Why do parents share or overshare details about their lives and kids' lives online? It’s a combination of pride, joy, identity and social validation. And without attention to privacy settings, image content and boundary violations, maybe a little thoughtlessness or recklessness thrown in for good measure. Parents and grandparents have...
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Jul
18
A persona is an embodiment of the consumer’s story. Every individual has a story. It is how we make sense of the world and how we decide what products to use, what organization to join and what ideas to embrace. Your story and your customer’s story are different. Building a...
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Jul
18
Brand psychology looks at brands as symbols of meaning. They are a social contract, promising values and experience. The brand values and promise are encapsulated in the stories we tell about a product, service or experience. Brands are narrative representations of expectations, beliefs and assumptions that live in the mind of the consumer. A...
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May
25
The public feud between beauty Influencers Tati and James Charles shows the power of conflict in brand storytelling Influencers are increasingly making their mark and it’s no longer just the big-name celebrities. Brands are always looking for the type of influencers that can have real impact on the purchase intentions...
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May
25
Had a great time with an amazing panel of experts at Digital Hollywood talking about Clinical VR. Thanks to moderator Dr. Jerri Lynn Hogg, and panelists Dr. Skip Rizzo, Dorote Meyers-Lucci, Mary Poffenroth and Newman Lee.
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.