Feb
27
Unboxing videos are exactly what they sound like: A video so you can watch someone open a box while they tell you all about it. YouTube videos unveiling new toys and games are very popular with kids, attracting millions of views and tens of millions of subscribers. Why? The answer...
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Feb
21
The suicide of U.K. reality TV celebrity Caroline Flack has put a spotlight on the range and power of negative media. Flack’s case is both tragic and complicated, but a lot of blame is being leveled at media, from tabloids to haters and shamers. Can a celebrity suicide shed light...
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Feb
13
New Year's resolutions are about making change. In our enthusiasm, we start the year with a long list of truly admirable (and unsustainable) goals--at a time when we're exhausted from the holidays and our cognitive reserves are low. As I discussed with Kelsey Hurwitz from Women's Day, it's little wonder...
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Feb
10
Success on the campaign trail will boil down to the art of storytelling and the psychological impact of language, archetypes and emotions. As politicians double-down on their campaign strategies and flex their budgets in anticipation of the primaries, there is a cacophony of messaging. It’s curious that the Democrats, who...
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Jan
25
Canvas8 Expert Outlook 2020 As part of Canvas8's Expert Outlook 2020 Report, I comment on the cultural and behavioral drivers impacting media and consumer behavior in the year ahead. I always enjoy contributing to Canvas8's yearly Expert Outlook which brings together 42 impressive experts across 14 sectors. This year’s theme...
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Dr. Pamela Rutledge is available to reporters for comments on the psychological and social impact of media and technology on individuals, society, organizations and brands.